Architecture. Construction.
Six phases, in one mission or in two stages.
“The traveller, the one who crosses the sky.”
“The fact of being very near, next to, or touching something.”
- 01Diagnosis
- 02Platform
- 03Identity & content
- 04Campaigns
- 05Customer relations
- 06Experiences
Brand architecture
The six phases, from reading the market to systems that run on their own.
Brand diagnosis, competition, category
Positioning and brand platform
Identity, website, content
Campaigns, press, events
Automated systems: CRM, publishing, follow-up
Architecture
The brand thought through and drawn: positioning, voice and identity, ready to deploy.
Competition and category analysis
Positioning and brand platform, written
Identity, website, content
Construction
The deployment, when the architecture already exists.
Campaigns, press, events
CRM, publishing and follow-up automated
Experiences and membership programmes
An agency’s scope.
A tight team.
Systems that multiply.
One check-in a week. Nothing else is asked of you but to validate each stage.
Every price includes full transfer of the rights on the work produced, source files handed over, and no licence to renew. Production costs and media buying are billed separately. Prices exclude tax.
One lead, from the first insight to deployment.
Let’s talk