Work
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Clauderer
Back to the root.
Brand architecture, end to end · Independent
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MAGIC
Afflelou · A relaunch without the founder’s face
Strategic & Data Planner, Account Manager · At BETC Paris
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Lacoste
From French premium to luxury streetwear
Strategic Planner · At BETC Paris
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ONMT
Morocco National Tourist Office · One destination, many Moroccos
Media Strategy & Targeting · At BETC Paris
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Tchin-Tchin
Afflelou · The flagship offer, reinvented
Strategic & Data Planner, Group Account Director · At BETC Paris
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IVRE
IVRE Paris · Art you can wear.
Strategic Planner, launch and communication · Independent
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Zalando Beauty
One generation, many Europes.
Data Planner · At BETC Paris
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Away
A luxury address for a suitcase.
Store opening & launch event · At VDM UK
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BinarySound
From the Landes to the Rex Club.
Creative Director & Communication Strategy · Independent
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Decathlon
Making sport move, one media space at a time
Media Strategy & Targeting · At BETC Paris
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JOTT
Beyond the down jacket
Strategic Planner · At BETC Fullsix
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MaVieEnCouleurs
Loyalty without fatigue.
Account Manager, CRM & Activation · At Leo Burnett