INDEPENDENT AGENCY · PARIS

Brand architecture,from insight to point of sale.

Diagnosis. Platform. Identity. Campaigns. CRM. Experiences.

One team, from the first figure to the last point of contact.

Strategy a position no one else holds.

Identity a brand recognised everywhere.

Campaigns ideas fed by your data.

Systems a deployment that runs on its own.

Brands we have worked on

AfflelouLacosteDecathlonJOTTAwayIVREClaudererZalandoONMTBinarySoundAfflelouLacosteDecathlonJOTTAwayIVREClaudererZalandoONMTBinarySound

Track record

10years of brand strategyIn agencies, then independent
100+clients and missionsFrom founders to listed groups
4continentsEurope, North America, North Africa, Australia
4network agenciesBETC Paris, BETC Fullsix, Publicis Conseil, Leo Burnett

Case study

From treatment centre to cosmetics brand.

A historic Parisian house, held back by a dated approach. We turned it into a reference cosmetics brand, for a tenth of yesterday’s cost.

16 000dormant clients reactivated
+45%new appointments booked
1internal CRM tool built and handed over
Read the case →

Highlights

All work

Six phases, one systemic cycle

01

Diagnosis

02

Platform

03

Identity & content

04

Campaigns

05

Customer relations

06

Experiences

The economics

An agency’s scope.

A tight team.

Systems that multiply.

Origins

Ten years of brand strategy, at BETC and Publicis, then independent.

Markets

Based in Paris, exported worldwide.

For teams and agencies

We reinforce your teams in strategic planning, creative strategy and production direction.

The expertise you are short of →