BinarySound · 2018–25 · Paris, worldwide distribution · Independent

From the Landes to the Rex Club.

Creative Director & Communication Strategy

Challenge

Bring an electronic music collective from the Landes to Paris, and give it a brand that holds from the dance floor to the record.

Approach

The collective’s move to Paris and its whole communication strategy. Then its label, BNSD Records, independent and distributed worldwide with Subwax: communication, strategy and production support, vinyl and digital, with releases in support of La Maison des Femmes, which helps women who have suffered violence.

BinarySound · 2BinarySound · 3
Impact
100+

parties in seven years

2 000+

people on the biggest nights

20

releases, vinyl and digital

More than a hundred parties in seven years, at the Rex Club, the Trabendo, the 6B or the Magasins Généraux, from 150 to more than 2,000 people, up to a sold-out night in Barcelona. The collective’s ten years celebrated at the Trabendo in 2023. Some twenty releases.

Sources LBB Online · RA, Trabendo 2023 · RA, Barcelone 2024 · RA, 6b 2025

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