Art you can wear.
Strategic Planner, launch and communication
Challenge
Launch a silk house in a saturated market, without the means of the big houses.
Approach
One idea, Art you can wear, and the whole launch built around it. Each piece is a painting by an artist, printed on silk, in a limited run. The launch and communication strategy follows from it.
1 200
pieces sold in six months
1,200 pieces sold in six months. The first collection sold out, the second is on its way.