The flagship offer, reinvented
Strategic & Data Planner, Group Account Director
The most copied offer in French optics, and always presented by its founder. It had to be reinvented without him, in the middle of a purchasing-power crisis.
Tchin-Tchin, one pair bought and the second for one euro more, had been Alain Afflelou on screen for years. Between 2022 and 2024, inflation weighed on every household, and competitors had been copying the offer for fifteen years.
A new face for a historic offer.
Platform
A new visual world for the offer, without the founder’s face: people who transform, a campaign that grows season after season. Tchin-Tchin becomes Afflelou’s answer to purchasing power.
Going further than the copies.
Campaigns
A third pair, to give to someone else.
To lift the peaks, an idea born in the team during the creative process: a third pair, given as an Afflelou gift card, to pass on to anyone and exchange in any store. Strategy, rollout and production held end to end, as group account director.
offer sales over the peaks, client figure
pairs for the price of one, plus one euro
Offer sales up 27 per cent over the back-to-school and Christmas peaks.
Sources Afflelou, 12.2023
The gift card, Afflelou’s standard for its peaks for more than four years
A Tchin-Tchin that lives without its founder’s face
Three years of work on the account